This concept rendering embodies the rich cultural tapestry and vibrant history of Historic Filipinotown in Los Angeles, offering a visual narrative that honors the community's legacy and its future aspirations. As a pivotal piece of urban revitalization, this design was conceived through a meticulous process of exploration, collaboration, and refinement, reflecting the essence of a neighborhood steeped in heritage and resilience.
Each element of the rendering—from the dynamic use of color to the symbolic architectural motifs—was carefully chosen to resonate with the Filipino-American community's spirit and contributions to the city's fabric. The design process involved several iterations, developed in close consultation with community leaders, stakeholders, and city officials, ensuring that the final concept not only captured the neighborhood's essence but also met the rigorous criteria for urban development and public art in Los Angeles.
The approved concept is more than a mere architectural proposition; it's a beacon of cultural pride and a cornerstone for future generations to recognize and celebrate the rich history of Historic Filipinotown. This project underscores the power of design to forge connections, celebrate diversity, and create meaningful spaces in our urban landscapes.
As part of the esteemed team at South Coast Lighting & Design, I had the honor to contribute to the West Hollywood AIDS Memorial project—a profound tribute to the resilience, courage, and memory of those affected by the AIDS epidemic. While the conceptual foundation and initial design were shaped by the visionary minds behind this memorial, my role involved bringing this vision closer to reality through the creation of custom renderings for our project bid and presentation.
Leveraging the power of advanced digital rendering tools, I meticulously translated the proposed design into detailed, lifelike visualizations that captured the essence and emotional depth of the memorial. These renderings served not only as a vital component of our bid but also as a means to convey the project's significance and potential impact to stakeholders and the broader community.
The process demanded a sensitive approach to accurately reflect the memorial's intended atmosphere of reflection, healing, and hope. Each element, from the interplay of light and shadow to the integration of natural and architectural features, was carefully considered to ensure the renderings resonated with the memorial's purpose.
Collaborating closely with the project's designers and our team at South Coast Lighting & Design, we strived to create a visual narrative that honors the lives remembered by the memorial. The renderings were instrumental in our presentation, helping to communicate the project's vision and the transformative potential of the space as a beacon of awareness and commemoration in West Hollywood.
This project underscored the power of design to foster community, empathy, and collective memory. It was a privilege to contribute to such a meaningful project, translating its envisioned tribute into visual renderings that helped pave the way for its realization.
In the heart of the city stands a remarkable testament to modern design and architectural ingenuity—the Clock Tower, a project I had the privilege of bringing from concept to reality. Conceived with the dual purpose of enhancing urban aesthetics and serving as a communal landmark, the Clock Tower embodies a blend of contemporary design principles and timeless elegance.
Utilizing the advanced capabilities of Shapr3D and Blender, I meticulously designed and rendered the Clock Tower in 3D, ensuring every detail was accounted for—from the elegant curvature of its structure to the intricate detailing of its facade. This digital craftsmanship not only facilitated a seamless approval process by the city but also set a new standard for precision in public architecture.
The design process was deeply collaborative, involving extensive consultations with city planners, engineers, and the community to ensure that the Clock Tower would not only beautify the skyline but also resonate with the residents it was meant to serve. Each element, from its material selection to the positioning of its hands, was thoughtfully considered to reflect the character and spirit of the surrounding area.
Overseeing the production and detailing of the Clock Tower was a journey marked by challenges and triumphs. It required a keen eye for detail, a steadfast commitment to quality, and a deep understanding of the materials and methods that would bring this vision to life without compromising on its design integrity.
Today, the Clock Tower stands not just as a measure of time but as a symbol of community pride and a landmark of design excellence. It serves as a reminder of what can be achieved when innovative design meets meticulous execution, and I am proud to have led this project from its initial renderings to its completion, ensuring every detail was realized to perfection.
In the vibrant heart of Los Angeles, the Maya Corridor project stands as a testament to the rich tapestry of cultural history and contemporary urban revitalization. As part of the team at South Coast Lighting & Design, I had the unique opportunity to contribute to this landmark project, which aims to celebrate and preserve the profound historical and cultural significance of the Maya community in LA.
My role centered on creating detailed 3D renderings that brought the envisioned corridor to life, ensuring each design element reflected the Maya heritage with accuracy and respect. Utilizing Shapr3D and Blender, I crafted large-scale glyphs that echo the ancient Maya script, blending historical authenticity with modern aesthetics. These digital creations were pivotal in securing the city of LA's approval, bridging the gap between conceptual vision and tangible reality.
Beyond mere aesthetic appeal, the Maya Corridor serves as an 80-foot gateway into a space where history and present-day Los Angeles converge. Through digital artistry, I aimed to create a clay-molded look for each glyph, digitally sculpting them on my iPad before refining and sizing in Blender. The final designs were prepared for CNC machining out of HDU board using Aspire (V-carve), ensuring durability and precision in bringing the glyphs to life.
This project was more than a design challenge; it was a collaborative journey that honored the Maya community's legacy and its ongoing influence in Los Angeles. By overseeing the production and detailing from conceptual renderings to completion, I ensured that every aspect of the corridor would resonate with viewers, inviting reflection and appreciation of the Maya culture.
The Maya Corridor is a symbol of Los Angeles's diverse identity and a personal milestone in my career, showcasing the potential of design to celebrate cultural heritage and contribute to the city's dynamic landscape.
As the visionary designer behind the Temecula Valley Wine Country Archway, I embarked on a journey to encapsulate the essence of Temecula’s rich viticultural heritage within an architectural marvel. Drawing from the timeless elegance of classic European winery gateways, this project represents a seamless fusion of history, art, and the spirit of winemaking that defines the Temecula Valley.
Inspired by the grandeur of ancient Greek and Roman aesthetics, the archway is anchored by Corinthian-styled columns, each crowned with an elegant globe. This design choice was not just about aesthetic appeal; it symbolizes the global unity wine brings to our lives and the shared traditions that transcend time and geography.
The archway’s weathered finish, which mirrors the rustic allure of the valley’s landscape, was meticulously planned to blend with the rural charm and ranch-style ambiance unique to Temecula. By integrating subtle rust-like patinas, the design achieves a harmonious balance between durability and timeless beauty.
One of the most rewarding aspects of designing the Temecula Valley Wine Country Archway was the opportunity to pay homage to the region’s viticultural roots. Grapevine and cluster motifs adorn the structure, serving as a narrative thread that connects visitors to the valley’s wine-producing heritage.
This project transcends its physical form to become a symbol of the enduring connection between past, present, and future. It invites visitors to step through and discover the rich tapestry of stories, flavors, and traditions that make Temecula Valley a renowned wine country destination.
As the designer, my goal was to create not just an archway, but a gateway to exploration and appreciation—a place where every detail tells a story of dedication, craftsmanship, and the timeless art of winemaking.
At the bustling crossroads of San Diego County, the San Ysidro Monument stands as a bold marker of California’s southern gateway. In collaboration with Caltrans, I had the honor of designing and securing approval for this monument, which not only signifies the region's dynamic ethos but also pays tribute to the cultural mosaic that defines San Ysidro and the broader border community.
Inspired by the strength and spirit of San Ysidro, the monument's design features a proud Californian bear at its base, symbolizing the state's rich natural heritage and indomitable will. The silhouette of California stretches skyward, rendered with precision to capture the state's iconic geography. Adorning the edifice, the sunburst and star are emblems of Californian aspiration and the bright future it promises.
The phrase "Bienvenidos a California," elegantly integrated into the design, extends a warm welcome to travelers and residents alike, celebrating the inclusivity and diversity that are hallmarks of this borderland.
The design process was a testament to collaboration and detailed coordination with Caltrans to ensure that every aspect of the monument would resonate with both local residents and visitors. We navigated rigorous standards and regulatory requirements to create a design that is not only visually impactful but also harmonious with the surrounding environment and infrastructure.
More than just a physical landmark, the San Ysidro Monument is a narrative in steel and stone, inviting introspection on the stories and dreams that crisscross this threshold. It’s a celebration of arrival and departure, of histories woven into the fabric of a community that stands at the frontier of nations.
Soaring above the threshold of the Thermal Regional Airport, the entrance sign I designed stands as a tribute to the pioneering spirit of aviation embodied by Jacqueline Cochran. Renowned for her fearless contributions to aviation and as a record-setting female pilot, Cochran's legacy is the cornerstone of this design.
My design process began with in-depth research into Jacqueline Cochran's illustrious career and her indelible impact on aeronautics. I delved into historical archives and pilot accounts to capture the essence of her achievements, which guided the creative direction of the sign. The chosen imagery, typography, and materials reflect the elegance and daring of her flight legacy.
The sign features bold, raised lettering against a backdrop that evokes the rustic hues of the desert and the endless skies that Cochran once navigated. Crafted to stand out and welcome travelers and aviation enthusiasts, the sign marries functionality with commemoration. The silhouette of a jet, sleek and dynamic, adorns the sign, symbolizing the continued advancement of the field Cochran significantly shaped.
More than a mere indicator of location, the "Thermal Regional Airport" entrance sign is designed to be a landmark that connects the past with the present. It invites visitors to not only explore the skies but also to remember the trailblazers like Cochran who paved the runway for future generations.
With a flair for capturing the essence of a brand in a single, compelling visual narrative, I have carved a niche in the design of magazine ads that resonate with national audiences. My work has graced the pages of esteemed publications such as Landscape Architect, MedTech, and 24x7 Magazine, showcasing an ability to engage readers and leave a lasting impression.
My approach to ad design is deeply rooted in an understanding of diverse industries, from the verdant creativity required for Landscape Architect to the innovation-centric themes for MedTech, and the precision-driven demands of 24x7 Magazine. This industry-specific knowledge allows me to tailor each ad to not only meet but exceed the expectations of a discerning readership.
The journey of each ad from concept to publication is a collaborative endeavor. I work closely with marketing teams, editors, and clients to ensure that every design aligns with the publication's ethos and the advertiser's branding goals. The result is an ad that not only stands out in the visual landscape of magazine content but also aligns seamlessly with the narrative flow of the publication.
My designs are more than advertisements; they are visual stories told through carefully chosen images, typography, and color palettes that capture and convey the core message of the brand. My ads are crafted to not only draw the eye but also to inspire action, whether that's brand recall, lead generation, or direct sales.
The success of my ads is reflected in their reach and the recognition they have garnered, serving as a testament to the power of thoughtful, well-executed ad design in the world of print media.
I specialize in crafting product catalogs that artfully balance aesthetics with functionality, ensuring that each page invites engagement and clarity. My approach to catalog design revolves around an intuitive layout that makes navigation effortless, allowing customers to find the information they need with ease.
With an eye for design and a deep understanding of marketing dynamics, I create catalogs that are not just visually appealing but also strategically organized. I prioritize clean, attractive layouts, high-quality images, and clear, concise descriptions that together enhance the customer experience. My designs reflect the brand's identity and resonate with the target audience, leading to a cohesive and compelling narrative from cover to cover.
In every catalog I design, I pay meticulous attention to the details that matter. From typography that complements the visual elements to the careful selection of color schemes that reflect the brand palette, every decision is made to ensure a seamless blend of information and design. My goal is to create a tactile experience that feels as good to browse as it is informative.
Understanding that the user's experience is paramount, I approach catalog design with a focus on easy-to-read layouts and logical progression. This user-centric approach means considering the flow of information, the placement of call-to-action elements, and the overall journey a reader takes through the pages. The result is a catalog that not only showcases products but also serves as an effective sales tool.
Creating a logo is not just about crafting an image; it’s about weaving the essence of a brand into a single emblem. With a keen eye for design and a pulse on the latest trends, I specialize in developing logos that capture the unique identity of each company I work with.
My logo design process is a blend of creativity and strategy. I begin by delving into the brand's core values, target audience, and industry position to ensure the logo not only stands out visually but also communicates the right message. Whether it's a startup looking for a fresh face or an established brand needing a revitalized image, I bring the same level of dedication and detail to every project.
I pride myself on versatility, producing logos that range from minimalist and modern to rich and classic. Each design is carefully tailored to meet the needs of the brand, ensuring that it resonates with the intended audience and stands the test of time. My logos are more than just attractive graphics; they are strategic business tools that help companies establish their presence in a competitive market.
I believe in a collaborative approach, working closely with clients to refine concepts and bring a shared vision to life. Through an iterative process, I ensure that the final logo not only meets but exceeds expectations, providing a solid foundation for the brand's visual identity.